Ethical Exteriors First Radio Spot with WHMI 93.5

Picture of Nathan Wood

Nathan Wood

Owner and Operator

WHMI Summer Special

Ethical Exteriors Inc. goes all out with its first WHMI Radio Advertisement!

WHMI started running our radio ad campaign on June 17th, 2022. They are located in Howell Michigan.  This was a lot of fun and we are very excited to see what the results will be.   We ended this specific campaign November 1st, 2022. 

Why Select This Radio Station?

We selected them because their listener’s demographics matched what we wanted to target.  Most Listeners owned their homes. The key feature is that the radio station is centralized in our service area.   

Ethical Exteriors Service Area

We service all Livingston, Washtenaw, and part of Oakland and Genesee counties.  This matched the prime WHMI radio area.  We should note that we provide Roofing, Insulation, Skylights, and Sun Tunnels services throughout the areas listed. 

In the Current Ad Campaign, We are Offering a Special Discount (Ended Nov. 2022)

In our campaign, we wanted to provide all WHMI listeners with a 15% discount on all Full Roof Replacements and New Construction. 

To take advantage of the special discount, users must go to the WHMI website and select the coupons on their site.  This will take the WHMI Listener to an encoded page on the Ethical Exteriors Website, where the user can sign up to receive the discount.   

Why the 15% Discount With Ethical Exteriors? (Ended Nov. 2022)

The quotes that WHMI Listeners will receive are at our best value ever, with zero fluff and zero hidden bump-ups to jacking up costs before the discount. 

The only thing that will not be part of the discount is Local Permits and Extended Manufacturer Warranties because they typically pass-through costs. 

The bottom line, Ethical Exteriors, has committed itself to be an excellent choice for the WHMI listeners. In doing so, we also committed ourselves to providing the best products and labor at a good price, and then we add the discount.  

We hope to talk to you soon about your roofing needs. 

See Nathan, Owner, and Operator, Second attempt In Reading His Script
Dion, The Radio Announcer for WHMI informed Nathan to keep a smile, have fun, and breath normal.  We were all impressed! Nathan would like to thank WHMI for the work they did in getting the ad campaign going and Robert Bolthouse from Business Development Planners for helping with Ethical Exteriors Marketing Solutions.
We gave Customers our best Spring and Summer offer in 2022 (It was a success!)

We completed these campaigns for this year as a new advertiser with WHMI.  We gave WHMI customers our best offer for the spring & summer deal at 10% to 15% on Roof Repairs and Full Roof Services.  We had over 25 new customers added in these campaigns.  The savings was huge and many customers received savings greater than $2,000. We were glad to provide these discounts in a year where our labor and material costs was constantly increasing. 

So what are we doing next! We are finishing up the year with a winter special discount on all our services, including attic insulation until March 1st, 2023.  

Nathan Wood - Owner and Operator of Ethical Exteriors

Nathan Wood

Technical Blogger Editor

As the owner and operator of Ethical Exteriors  Inc., all of us are working hard to bring you quality content on materials, products, and tools that will help you maintain the exterior of your home or building. 

Nathan Wood

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